What we do

Rolling the City B.V. is a company that develops and distributes light electric cargo vehicles, that are carefully designed to fit the needs of urban entrepreneurs in Europe, starting off with our Regis Epic0.

Light electric cargo vehicles like our Regis Epic0 are extremely useful for the transport of goods within cities, last mile delivery, food transport and the transport of workers and their services. They’re sustainable, agile and long-lasting which makes them fit perfectly in the city of the future where current mobility problems will no longer exist. The vehicle we currently offer will be entering the market in October 2019.

In short, we provide solutions for urban problems like congestion, pollution and parking pressure through the implementation of light electric cargo vehicles.

Our Philosophy

Freedom, mobility, sustainability and health

At Rolling the City, we believe that everyone should be able to live their life to the fullest of their potential. Freedom, mobility, sustainability and health are crucial parts of realizing that potential of a happy and long-lasting life, especially when you live in an urban area.

Since cities are becoming increasingly crowded and polluted, the things we hold most dear in life are under pressure. Finding a place to park in Amsterdam is similar to finding El Dorado, our mornings consist of mostly standing still in traffic instead of moving forward, urban residents are increasingly having respiratory problems and even our parks seem less green than they once were.

We live in a time where climate change is the biggest socio-political problem that needs to be tackled, yet drastic changes are always met with drastic resistance, meaning that finding solutions to this wicked problem is extremely difficult.

A catch-all solution

We, at Rolling the City, want to be a part of the solution, by offering a product that is sustainable, useful, economical but most of all pleasurable. This is why we collaborated with Regis Motors, who have over 40 years of experience in the automotive industry. They have created an amazing light electric cargo vehicle, the Regis Epic0, that is carefully designed for European cities and everything that is part of them. By providing smart light electric cargo vehicles ready to be used for last mile delivery and the transportation of goods, services and food, we will help eliminate air pollution and congestion.

Our electric cargo vehicles are not just good for the environment, they’re good for your company, your employees and your wallet. Because our product is based on existing technology, we are able to create a breakthrough in cost-of-ownership. More importantly, our light electric cargo vehicles will contribute to that freedom, mobility and sustainability that both we and our planet so desperately desire. We believe that solutions don’t always have to be one thing or another: they can be both, tackling multiple problems at once.

How it all started

  • November 2018


  • May 2019

    Collaboration with Regis Motors

    May 2019

  • October 3rd 2019

    Launch event Regis Epic0

Rolling the City was founded in 2018 by Huib Stad and Marijn Romer who shared a vision of sustainable urban mobility. In the months that followed the founding period, Huib, Marijn and the rest of the team and advisors worked harder than ever before to get the start-up where it is today: within a year we managed to bring our first light electric cargo vehicle to the Dutch market, in collaboration with Italian manufacturer Regis Motors.